I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. The expansion of the European union brings to the fore issues of increase in the airline destinations. Eichenberger, JA 1996, General Aviation Law, 2nd edn, McGraw-Hill Professional, New York. The first challenge, when seeking to manage your stakeholders better, is to identify them. they aim to be considerate to their neighbour while delivering value to customers. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is based on the low-cost, no-frills model of the US carrier Southwest. Analyzes how the september 11th tragedy and newly applied policies had a significant impact on the airline industry. Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Opines that easyjet should continue with the rules and laws they already follow as this will make employees happier knowing that they are being treated fairly, which will improve the workplaces efficiency between employees and customers. Unions were once seen as an organizer of labor rights but they play a key role in management as well. Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. Explains that a single monopoly is one organization that holds 100% of the market share. This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). Their experience helps a project avoid pitfalls and getting their help builds stronger relationships. However, this being the case does not deny the fact that this industry is still a profitable industry (Kourdi 2009). Managing Change at British Airways, An Introduction. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF. In addition, a stakeholder analysis can help you: Gain more support and resources. IvyPanda, 26 Sept. 2020, ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. The power of suppliers is another aspect which is brought to the fore by the porters five forces. Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. Opines that local and national communities would want easyjet to help the local community by creating more jobs and gain the town more of a name for themselves and not make too much noise, air or any pollution. Continuous improvement in the digital interface like introduction of new Bag-sizer on the easyJet app, 1. It . Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. [online] Available at: https://www.swotandpestle.com/easyjet/ [Accessed 04 Mar, 2023]. easyjet stakeholder mapping . easyJet seek to strengthen their position in key markets as the competitive landscape evolves. EasyJet Company's Strategic Analysis and Marketing. Then evaluate the other options which will bring to the fray better returns. The Stakeholder Map: For making a stakeholder analysis. Need Strategic Analysis for this company? Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. This core business entails many aspects which include ticketing, marketing, planning and sales. In this case, we are going to be looking at the environment of the EasyJet airlines (Ahlstrom & Garry 2009). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. Explains that regulation, although beneficial in some respects, has also been costly for ryanair. This resumption will be executed with biosecurity measures like improved aircraft cleansing, disinfection, and demanding travelers and crew to wear masks. 1. Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. Its headquarters are located at the London Luton airport, UK. Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. A key aspect of planning for profitability is to sustain the core businesses of an airline. The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. Strong operational efficiency leading to a low-cost model. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. Weaknesses. To make the connections and associations between stakeholders tangible by visualising them. Operating in net-zero carbon flights across network, EasyJet Plc Porter's Five Forces Analysis, EasyJet Plc Segmentation, Targeting and Positioning (STP) Analysis. Stakeholder mapping is the process of identifying key stakeholders (i.e. This enables easyJet to be efficient with network choices, with an emphasis on maximising returns. Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights. Some stakeholders are more involved than others. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. 4. Analyzes how ryanair's valuation maintains assumptions set forth in its 2004 annual report. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). False. According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). Since the trading update, easyJet 's founder and largest shareholder, Sir Stelios Haji-Ioannou, has sold a small portion . With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! (Cameron & Mike 2009). Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. Explains how the model was generated using per-passenger revenue information for simplicity and clarity. It also provides a reflection of what is anticipated to be achieved in the future, that is by the year 2013. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. For example, you might mark up each stakeholder as being low impact, medium impact, or high impact. Posted by July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. As an airline which has low fares, this company stands out as one which has got superior reputation and efficiency (Anderson 2011). Many stakeholder mapping models use charts to . September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Sort By: Satisfactory Essays. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. they understand the importance of workers doing their duties in conducive conditions, but they champion for the rights of employees against management unjust exploitation. they want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. By introducing the 'no-nonsense' theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing . Easyjet Analysis. Internal stakeholders are . Impact of Covid-19 on the economy and airline industry, 1. (2020) 'EasyJet Company's Strategic Analysis and Marketing'. And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). This is because the airline has been able to capture key routes in Europe. Beyond the companys industry innovations, the company should continue investing in practices which are customer friendly. Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. Ahlstrom, D & Garry, DB 2009, International Management:Strategy and Culture in the Emerging World, Cengage Learning, California. Which two stakeholders will this cause conflict between? in 2004, the ordinance allowed a wage increase of 33%. Currently, the company operates in over 27 European. easyJet will maintain its advantageous cost position through continued cost action. This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer. Effective use of digital and data tools to underpin growth and deepen customer relationships. Stakeholder groups will vary enormously according to the nature of the business. The risk of entry by potential competitors In essence, the airline industry is placed in a position where there is a potential new entrant into the industry. Barnes, D 2008, Operations Management: An International Perspective, illustrated edn, Cengage Learning EMEA, California. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Impact of consumer uncertainty on Brexit, 1. From engineering to banking, NASA to US Airlines, there are labor unions that represent the employees or workers while acting as a bridge between the labor force and the administration. Berlin Tegel: easyJet's operation revives the airport but needs time - https://centreforaviation.com/analysis/reports/berlin-tegel-easyjets-operation-revives-the-airport-but-needs-time-470126 * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. Thus, in order to achieve this, the company seeks to establish relationships which are lasting with the potential company suppliers (Cummings & Worley 2008). Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. the rise and decline in fuel costs affect the lifespan of many airlines. These include new competitors who are looming within the market. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1.
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